工商時報【記者袁顥庭╱高雄報導】
手機品牌大廠宏達電(2498)蝴蝶機銷售數字表現不俗,在台灣第1季單月銷售量最高達7.8萬支,打破三星單月最高6.7萬支的單機銷售紀錄;加上第2季新HTC One供貨量增加,在蝴蝶機、新HTC One雙旗艦機種助攻下,宏達電北亞區總經理董俊良信心喊話,「HTC第2季在台灣高階智慧型手機市場要拚第一名!」
另外,董俊良也針對台灣手機供應鏈提出建議,他認為台灣業者要有「加拿大」的思維,除了持續創新研發外,還要「加」結團結起來,一起「拿大單」。
新hTC One 品牌大使五月天
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宏達電新機皇在台亮相 (圖)
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據市場調查機構統計,三星第1季Galaxy S3和Note 2兩支高階智慧型手機合計出貨量達10.4萬支,稱霸單價在1.5萬元以上的高階智慧型手機市場。不過宏達電蝴蝶機高飛,僅憑單機也寫下單月7.8萬支的銷售佳績,成為第1季高階單機市占冠軍,也打破三星單月最高6.7萬支的銷售紀錄。
董俊良表示,新HTC One在5月產量明顯提升,5月銷售表現會優於4月,6月又將優於5月,銷售將逐月成長。而根據最近10天的銷售統計,已經拉開和競爭對手的差距,即使對手新機登場,對於宏達電高階手機的銷售沒有造成影響。新HTC One銷售表現持續加溫,蝴蝶機出貨狀況也平穩,宏達電有信心在第2季可以登上整體高階智慧型手機市場冠軍。
台灣高階智慧型手機市場占比高達5成,董俊良表示,台灣一年智慧型手機出貨量超過800萬支,而單價在1.5萬元以上的高階智慧型手機就有將近400萬支的數量,換算下來一個月就有大約32萬支,規模相當可觀。
宏達電今年度行銷活動一波接著一波,在相繼找來五月天、王力宏擔任品牌代言人之後,又宣布贊助太陽馬戲團新作在台灣的巡迴演出。昨日董俊良親自南下站台,現場也有新HTC One的體驗活動。董俊良表示,今年行銷活動力度加強,特別是找來代言人之後,明顯拉近和消費者之間的距離。
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加油.