The 3NCR was first mooted in 1994 by SBCM, Penang Motor Sports Club, Team 27 Motorcycle Club of Singapore and Team Hanuman of Thailand. The annual Charity Ride is hosted by respective clubs of each country on a rotation basis and attracts over 1500 bikers yearly. In the last 17 years, the event has raised more than RM1.5 million which were distributed to charity homes identified by the host country.