商业Email，不一定要生意腔！

royaljeli

1. 不要生意腔：可以用We就不要用You
每一封email往来，都是你和与收信人之间的交流。很多人以为写商业email就应该用「生意腔」，于是把本来有感情基础的email写得官样。

(不好) "Your mail has been received."/"Your complaint is being looked into."
(好)"I have received your mail."/"We are looking into your complaint."

每次email往来不就是跟对方进行了一次交谈吗？只不过是把交谈的介面放在email上而已。多用一些简单明了的句子，用我／我们做主词，这样才能让email读起来热情、友善，像朋友交谈那样简单、自然，亲切又人性化。

"You" 态度：You will receive your computer by next week.
"We" 态度：We are happy to have your order. We shipped it by July 21.



2. 一针见血：可以清楚就不要模糊
写email最忌讳文绉绉，要打电话给人就用call，要去拜访人就说visit，不要用模模糊糊的contact。

模糊：Contact, Soon
明确：call, write, visit, by March 15



3. 讯息简明：可以一个字就不要两个字
大部份商业人士跟你一样，每天都要阅读大量email。所以email一定要写得简明扼要。与主题无关或者无助于email的目的内容，请毫不留情的舍弃。

(冗长)The paper jam had the effect of a destructive force on the copy machine.
(精简)The paper jam destroyed the copy machine.

(冗长)We have enclosed a brochure which shows further details of manufacture.
(精简)The enclosed brochure shows further manufacture details.



4. 语言朴实：用对方看得懂的关键字
每个行业都有自己的行话，email沟通时候要确定别人懂不懂你的行话，也尽量不用华丽词藻。西方的语言习惯，他们更愿意使用简练而朴实的语言；比如：
We look forward to a bright and glorious future of cooperation.

就不如直接写成：
We hope to have the opportunity to work with you in the future.
这样才更加符合西方人的语言习惯。

(迂回) The choice of exogenous variables in relation to multi-collinearity is contingent upon the derivations of certain multiple correlation coefficients.
(直接) Supply determines demand.



5. 有技巧的表达：永远让人觉得you're helpful
同样一件事说法不同，得到回应就不同，有技巧的说法让人乐于为你效劳。

(拙)Obviously, if you'd read your policy carefully, you'd be able to answer these questions yourself.
(拙)In order to complete the claim you made, simply. . .
(拙)We want to get our check.

(巧)I'm glad to clear up these questions for you.
(巧)To complete your transaction, . . .
(巧)To keep your account in the preferred customer class, please send our check for NT$200,000 today.



6. 标题就看得出来专不专业
也许很多人都没有意识到，E-mail的标题是很重要的一个部分，你的邮件给对方的第一个印象就是透过标题来完成的。如果标题没有内容，看起来像群组垃圾邮件，命运就是直接进入垃圾桶。

(不专业)How are you?
(不专业)Can we work together?

(专业) Introduction: Our Product Offerings for Bright Ideas Imports.
(专业)Proposal: Bright Ideas Imports-ABC‘s Partnership Opportunity.




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